Match, the online dating leader, is developing its brand platform in partnership with its new agency WNP, around the signature: START SOMETHING REAL. Together, they set the tone for dating in 2022: singles who are more committed than ever to living an authentic story full of emotions. To be yourself and find real love.


Match & WNP have decided to celebrate singles who are ready for a real love story, an experience as serious as it is exhilarating.

Singles who are really excited about a first message and who become really connected over the course of their dating journey. Couples who prove that a committed relationship can also be really passionate.


A pan-European digital, radio and poster campaign (launched online and offline from January 1st), produced by Duncan Winecoff (production: Birth). Because it was essential to show the authenticity of the relationships, for the first time Match has chosen to feature real couples! Olivia and Guillermo, Claret and Lolita, Marc and Claudia, Facundo and Florencia, Lyvia and Yrgos, Josep and Albert: couples in real life and on screen. Nothing could be more authentic when it comes to talking about love.

On Digital, two 20-second films set up the new brand platform in which Match gives us its vision of love in 2022: tired of one-night stands, singles want to live a real story which begins with the desire to commit and which is lived with intensity!

On radio, 3 30-second spots and 3 20-second spots take us inside the heads of singles: They share their thoughts and emotions until the moment when everything changes, when they are ready to commit, to love and to share together.

Finally, during January, Match will give travellers the chance to see its love stories with a poster campaign on the main streets of London.


For more than 25 years, Match has reflected societal changes and adapted to the needs of singles in the UK. Today, more than ever, they want to start a real relationship that calls for commitment from both sides. With this new campaign, we are encouraging them to take that first step towards a long-awaited encounter.” Jérôme Rivière, VP Brand & Consumer Meetic.


“This new campaign is resolutely international and very digital. Above all, it is the result of a real understanding of the expectations of UK singles as revealed by the superb consumer intelligence work carried out by our strategic planning.” Eric Delannoy, Vice President of WNP.


To view the films:




Media Contacts


020 7592 1200


About Match: 

As the ultimate dating service in the UK, almost 1 in 3 online daters* have used Match and almost 1 in 5 singles who met their partner online, met on Match. Match continues to empower singles to meet exciting and interesting people that you would not otherwise have met – 2.6M people have already met someone on Match.**


As a founding member of the Online Dating Association (ODA), Match is committed to providing a safe and confidential community for its members.


* Survey conducted with Research Now in April 2018, among a representative sample of 10,671 persons aged 18+ in the UK.


** Data based on an extrapolation from Dynata survey conducted in July 2021, among a representative sample of 2 004 respondents aged 18+ in the UK which has been combined with the total population of this age group (Source Eurostat 2020). 6% of interviewees claim having already met someone on Match.


Technical data                            

> ADVERTISER / MEETIC                           
CEO Match Group EMEA & APAC : Alexandre LUBOT
CEO Meetic Europe : Matthieu JACQUIER
VP Brand & Consumer: Jérôme RIVIERE
Brand & Global Marketing Director: Anthony SOLAIRE
Brand Content Manager: Cassandra FORLOT
Global Communications Manager: Stéphane-Laure BERNELIN
VP Business Lines: Héloïse DES MONSTIERS, Joanna PONS
Senior Marketing Managers: Roelijne PETERS, Emelie FAUQUE
Vice President and Managing Partner: Eric Delannoy
Creative Director: Mathieu Vinciguerra
Creative Director: Greg Eggermont
Associate Director: Prescillia Comparetti
Senior Consultant: Pauline Garoux
Project Manager: Alexane Garrec
Strategic Planning: Walthère Malissen, Gilles Folin, Louise Latournerie
Art Directors: Marion Olivri, François-Xavier Barré, Benjamin Pouteau
Designers Editors: Hélène Lucas, Thierry Buriez, Yannick Kryk, Nathalie Derrey
TV Producer: Pauline Fourcade
Producers : Tristan Beraud, Arthur Emorine, Hugo Legrand Nathan
Director : Duncan Winecoff
Line Producer : Julien Floutard
DOP : Matthieu Plainfossé
1st AD : Jacques Eberhard
Photographer : Jonathan Adelaide
Executive Production : French Connection
Executive Producer : Norbert Phelut
Post production : BIRTH
Post-Producer : Antoine Sedik
Editor : Matthias Graatz
Colorist : Emiliano Serantoni



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