De france, avec amour

Oh la la – Match’s ‘De France, avec amour’ (From France, with love) event will offer female Londoners a free erotica workshop and screening of French classic ‘Belle du Jour’ ahead of Valentine’s Day

  • What: Match launches a female only event including how to pen their own erotic fantasies with a workshop fromSh! Women’s Erotic Emporium and a screening of French classic `Belle du Jour
  • When and when: 7th and 9th February from 6PM
  • Where: The Electric Cinema, Notting Hill, 191 Portobello Rd, Notting Hill, London W11 2ED
  • Who: This is an event for women only (including Match members)
  • How much?: Free
  • Tickets: Register for places here:


In the run up to Valentine’s Day, Match is offering women the chance to attend a workshop in writing erotica followed by a screening of iconic French film Belle du Jour for free. The ‘De France, avec amour’, or ‘From France, with love’ cinema is a unique experience, allowing women to explore their creative side.

Match launched the event as part of its extensive events programme after research from their annual LoveGeist survey showed that the French, compared to Brits were more likely to take the initiative when it comes to talking about sex. Showing that we can learn a thing or two from our French friends the research also showed the French are more likely than us to leave the light on the first time they have sex and to express clearly what they like and dislike in the bedroom.

Helping British women more clearly express their sexual desires, guests will be invited to attend a brand new workshop on sexual fantasy writing from Sexpert Renee from Women’s Erotic Emporium Sh!, before sitting down to enjoy a screening of Belle du Jour. Described as a “surrealist masterpiece” the film is often cited in a roundup of the best erotica films of all time and came to define a large part of the genre.

The sexual seminar is open to all women for free and has been designed with female sexual empowerment in mind to inspire women and allow them to be more articulate in recognising their sexual desires. Run by Renée (the in-house sexuality educator at female-focused sex shop Sh!) will help guests in developing their own erotic fantasies. Attendees will be guided to choose the right venue, characters, the time of day and even the smells of their environment to ensure it satisfies their individual preferences.

The ‘De France, avec amour’ event will be on offer on Tuesday 7th and Thursday 9th February at the Electric Cinema in Notting Hill.

  • Tuesday 7th February: 6PM start
  • Thursday 9th February: 6PM start

To attend the presentation, workshop and screening women can register at Tickets are available on a first come, first serve basis. The event is free and includes the half hour workshop, screening of the film and a glass of prosecco (or alternative) on arrival.

The event will run as follows:

6.00pm: Guests arrive

6.15pm: Sh! Workshop to begin

6.45pm: Film to begin

8.30pm: Film to finish

Match dating expert Vicki Burtt said,

“British women have a reputation for being less sexually empowered than their European counterparts and erotica is the perfect way for women to articulate their sexual preferences. The ‘De France, avec amour’ screening and workshop is a great way for women to learn how to express themselves through fantasy and hone their seduction techniques in the run up to Valentine’s Day.”

Media Contacts


Brands2Life – 020 7592 1200 and /


About Match: 

As the ultimate dating service in the UK, 1 in 2 online daters* have used Match and 1 in 5 singles who met their partner online, met on Match*.   As the number 1 dating for young online daters**, Match continues to empower singles to meet exciting and interesting people that you would not otherwise have met.

Match offers members more ways to meet, including singles events located in 32 cities, one of the reasons it’s been voted as the under 35’s number 1 choice for great singles night out**.  It’s also available on all mobile platforms making it the perfect dating companion for busy singles on-the-go.

As a founding member of the Online Dating Association (ODA), Match is committed to providing a safe and confidential community for its members.


About Sh! Women’s Erotic Emporium

Sh! is a multi award-winning, female-run erotic emporium, described as the ‘best sex shop for women’”(Time Out) and ‘true pioneers’ (Observer).


Founded in 1992 as an antidote to the sleazy, male-dominated sex industry of the time, Sh!  since driven the sea change that transformed views on female sexuality.

A welcoming and relaxed environment, Sh! is staffed by an approachable all-female team, highly trained to give personalised advice and providing a unique, feel-good sex toy shopping experience that’s ethical and empowering. Interaction and questions are encouraged and cups of tea, whilst browsing, always offered.

Over the past two decades, Sh! have worked closely with over 20 NHS trusts and had patients referred by hundreds of doctors and sex therapists.




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