LONDON, July 11th 2013 – match.com, the online dating site most recommended by singles*, is announcing its latest ad creative marking the launch of a new service for its members and their single friends, ‘match.com nights’. match.com nights are relaxed and informal get-togethers held in a local bar to give match members more opportunities to meet potential dates.
The UK’s leading online dating website will launch match.com nights in the latest advert from its ‘Real Stories’ ad campaign that will air for the first time on ITV, Saturday 13th July. The new advert features Susie, a real match.com member, who attends one of the match.com nights to meet someone new. Unscripted and filmed in an unobtrusive way, the Real Stories series of ads are designed to show how people can use online dating to find someone like them. The ad shows Susie, a busy GP, going to a match.com night with a friend and meeting Franz.
The free-to-attend events will take place at carefully selected bars across the UK. Members are also allowed to invite up to three single friends who aren’t match.com members. match.com members will be sent emails inviting them to a night in their area and all they need to do is RSVP to the email. They can check what events they’ve been invited to in the ‘Nights’ section of the website and go online to find out about match.com nights in their area from today.
Karl Gregory, MD of match.com (UK & Ireland), said: “We’re continually innovating to make sure our members have the best possible chance of meeting someone they might not otherwise meet, whether that’s by getting to know one another through our site, or by meeting at one of our nights. With match.com nights there are no gimmicks, it’s just our members and their single friends in a relaxed and informal environment. The fact that you know the person you’re speaking to is single helps enormously, making it easier for people to meet potential dates.”
match will host up to 24 match.com nights each month from 15th July.
Notes to editors
* “The site most recommended by singles” as proven by YouGov
The Real Stories campaign has been created in partnership with Mother. Mother is a creative communications agency working with a host of well-known UK brands to create innovative, entertaining and relevant communications blurring the boundaries between advertising and entertainment content. Clients include match, Stella Artois, Ikea, Coca-Cola, Boots & Unilever.
About Pulse Films:
Formed in 2005 Pulse has quickly established itself as a dynamic and truly unique force in the media and creative industries. Far from just another production company, Pulse has created an award-winning aesthetic and quality that runs throughout all of its work and across each of its individual arms: Film, Music, Advertising & TV. Pulse has assembled an array of the world’s finest directors, producers and writers to create dramatic visual stories that fuse seamlessly with artistic direction and heart. Pulse works with many of the world’s leading creative agencies & brands and have produced & conceptualised stand out TV commercials, integrated campaigns and brand funded content for the likes of Nike, Puma, Aviva, Lucozade, McDonalds, Relentless, Yeo Valley, Blackberry, O2 & many others.