‘Tis the season to be cuddly

Match searches for the ultimate ‘Santa Bod’ to create perfect Christmas present for singles

2015 has been the year of the ‘Dad Bod’, and now that Christmas is just around the corner it’s all about the ‘Santa Bod’.

To support the launch of its new #LoveYourImperfections campaign, dating service Match has launched its search for the perfect Santa Bod and turned its findings into the ultimate Christmas present for singles. Earlier this week, Match sent five Santas on to the streets of London, where members of the public were invited to test the huggability of five Santas of different shapes and sizes and determine the ideal Santa Bod.

The Father Christmas physique that came up trumps was a 38 inch waist, highlighting that Brits’ ideal Father Christmas physique comes with a bit of extra something to hold onto.

Based on the results, the dating service has created huggable ‘Santa Bod’ cushions for singles in need of a cuddle over the festive period. The bespoke cushions feature a wrap-around arm, red and white tunic and a big white beard to snuggle into. They also come complete with an authentic ‘brandy belly’, making them the ideal Christmas present for the many single females who have a penchant for a cuddly guy. Match is making a limited number of the Santa Bod cushions available to the public through its social channels over the coming week.

Kate Taylor, dating expert for Match, said: “We all worry about our physique when we’re dating, and it’s inevitable we put on a few extra pounds over the holiday season. But more often than not a chunkier partner is better to hug, so it’s no surprise the well-padded Santa bod was the most popular. It sends a lovely message to us all – that we are lovable, and huggable, whatever ‘imperfections’ we might worry about. Tis the season to be cuddly!”

To find out how you can get your own Santa Bod cushion, visit https://twitter.com/match_UK. To view Match’s new #LoveYourImperfections commercial, visit https://www.youtube.com/watch?v=6K6wSURCfJU

ENDS

Notes to Editors

Media Contacts

 

Brands2Life – 020 7592 1200 and matchconsumer@brands2life.com

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